Innovation

We connect innovative startups with leading industry insights to drive growth and success in sports.

Active Innovation Programmes...

Sign-up to one of our featured start-up development programs...

Affiliate Draft 2026
We're seeking cutting-edge startups to transform the affiliate ecosystem through the themes of Fan Toolkit, community-driven betting, and Betting Evolution.
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Affiliates Gaming Innovation Integration Social & Community Betting
Open
Ends:
1st
Aug 2026
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Tech4Good Awards 2025
The Flutter Tech4Good Awards 2025 in partnership with Beyond Sport will back bold innovations that use technology to not just solve problems, but to reimagine what healthier, more active communities can look like.
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Innovation Tech4Good
Closed
Ends:
31st
Oct 2025
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Future of Racing
We’re seeking innovative startups to engage the next generation of racing fans
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Gaming Horse Racing Innovation
Closed
Ends:
23rd
Nov 2025
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Affiliate Draft 2025
We're seeking cutting-edge startups to transform the affiliate ecosystem through community-driven betting, seamless integration, or innovative gaming experiences.
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Affiliates Gaming Innovation Integration Social & Community Betting
Closed
Ends:
31st
Aug 2025
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Gaming Innovators 2024
We are searching for the most innovative and exciting startups within the casino and entertainment space to partner with us and launch a product that appeals to a female demographic within the UK&I.
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Gaming Innovation
Closed
Ends:
15th
Mar 2024
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Past Programmes...

Tech4Good Awards 2025
The Flutter Tech4Good Awards 2025 in partnership with Beyond Sport will back bold innovations that use technology to not just solve problems, but to reimagine what healthier, more active communities can look like.
View Programme
Innovation Tech4Good
Closed
Ends:
31st
Oct 2025
View
Future of Racing
We’re seeking innovative startups to engage the next generation of racing fans
View Programme
Gaming Horse Racing Innovation
Closed
Ends:
23rd
Nov 2025
View
Affiliate Draft 2025
We're seeking cutting-edge startups to transform the affiliate ecosystem through community-driven betting, seamless integration, or innovative gaming experiences.
View Programme
Affiliates Gaming Innovation Integration Social & Community Betting
Closed
Ends:
31st
Aug 2025
View

Contact Us

Get in touch with Alpha Hub to explore partnership opportunities, ask questions about our programmes, or learn how we can help accelerate your startup's growth within Flutter's ecosystem.

Email

[email protected]

Phone/Whatsapp

+44 (0)7 585 920 158

Addresses:

Operational Headquarters

Flutter Entertainment
One Madison Avenue
New York
NY 10010
United States

Registered Office

Flutter Entertainment
Belfield Office Park
Beech Hill Road, Clonskeagh
Dublin 4
D04 V972
Ireland

London Office

Flutter Entertainment
Arbor Building,
255 Blackfriars Rd,
London
SE1 9AX
UK