Connecting Startups with Game-Changing Partnerships
We bridge the gap between your startup and Flutter, giving you access to commercial partnerships, expert advice, and the network you need to grow.
Get Started NowAbout Alpha Hub
We offer more than just startup support; we provide direct access to Flutter’s extensive global network of leading brands, including FanDuel, Sky Betting & Gaming, Sportsbet, PokerStars, Paddy Power, Sisal, tombola, Betfair, TVG, Junglee Games, and Adjarabet.
Your Gateway To Flutter
Alpha Hub Helps Pave The Way To Success
Right People, Right Time
Through Alpha Hub, Flutter’s startup partnership program, you’ll have access to industry leaders and decision-makers from global brands like FanDuel, Sky Betting & Gaming, Sportsbet, PokerStars, Paddy Power, and more. No more chasing connections—you’ll be introduced to the right people and championed from day one.
Accelerate Your Growth
By working with us, you’ll experience faster growth, unlocking the full potential of your startup. We’ll ensure you have the mentorship and network to move from idea to execution with speed and confidence.
Direct Access to Mentorship and Investors
Our wider network gives you access to experts and potential investors who understand your industry. Plus, we’ll make sure you avoid common mistakes and keep you on track with honest, transparent feedback.
Capitalize on Opportunities with Flutter
As your gateway to Flutter’s global network, we ensure that your startup is positioned to solve real-world problems and take advantage of new opportunities within this industry giant’s ecosystem.
How It Works...
Get Started NowApply and Qualify
Submit your application to join Alpha Hub. We’re looking for innovative startups in sports, leisure, entertainment, and tech. Once you apply, we’ll review your business and see if it aligns with Flutter’s global brand portfolio.
Get Support from Industry Experts
Once accepted, you’ll gain access to personalized mentorship and expert advice from leaders within Alpha Hub and Flutter. We provide honest feedback and actionable guidance to refine your product, business model, and strategy, so you’re ready to scale.
Unlock Partnerships
As you progress, you’ll have the chance to connect with Flutter’s global partners, like FanDuel, PokerStars, Paddy Power, and more. Whether it’s a commercial partnership or investment opportunity, Alpha Hub opens the door to game-changing collaborations that fuel your startup’s growth.
Access our friends
Where possible, we can make warm introductions to our friends across the wider ecosystem. They are a mix of industry leaders, technology partners, and innovation specialists who share our commitment to supporting the next generation.
Benefits Of Working With Alpha Hub
Get Started NowAccess to Global Brands
Investment Opportunities
Expert Mentorship
Honest and Transparent Support
Fast-Track to Commercial Partnerships
Join Us...
Reach out today to unlock access to Flutter’s global brands and join our extended ecosystem. Whether you’re looking for mentorship, commercial partnerships, or introductions, we’re here to accelerate your growth in the sports, gaming, and entertainment sectors.

Latest Programmes...
Affiliate Draft 2025
We're seeking cutting-edge startups to transform the affiliate ecosystem through community-driven betting, seamless integration, or innovative gaming experiences.
View ProgrammeAffiliates Gaming Innovation Integration Social & Community BettingOpenEnds:31st
Aug 2025ViewGaming Innovators 2024
We are searching for the most innovative and exciting startups within the casino and entertainment space to partner with us and launch a product that appeals to a female demographic within the UK&I.
View ProgrammeGaming InnovationClosedEnds:15th
Mar 2024View
FAQs
What services do you offer?
We provide startups with access to expert advice, a vast corporate network, and valuable feedback. Our services are tailored to help you navigate the sports, leisure, and entertainment industries effectively. We aim to accelerate your growth while helping you avoid common pitfalls.
What industries do you support?
We specialise in supporting startups within the sports, leisure, and entertainment sectors. Our expertise allows us to provide tailored guidance specific to these industries. We are committed to helping you thrive in your chosen field.
How can I contact you?
You can reach us through our contact page. We encourage you to fill out the form provided. Our team will respond promptly to your inquiries.
Do you offer partnerships?
Yes, we facilitate commercial partnerships with Flutter, the largest gaming operator in the world. Our goal is to connect startups with valuable opportunities in the industry. This collaboration can significantly enhance your business potential.
Can I get feedback?
Absolutely! We offer valuable feedback to help you refine your business strategies. Our experienced team will review your proposals and provide insights. This constructive feedback is designed to help you succeed.
Contact Us
Phone/Whatsapp
+44 (0)7 585 920 158Addresses:
Operational Headquarters
One Madison Avenue
New York
NY 10010
United States
Registered Office
Belfield Office Park
Beech Hill Road, Clonskeagh
Dublin 4
D04 V972
Ireland
London Office
Arbor Building,
255 Blackfriars Rd,
London
SE1 9AX
UK